The next step in the social media marketing revolution–proven tactics for standing out and drawing positive attention in the already overcrowded social web.
Stand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded in this area.
“Stand Out Social Marketing is a standout must-read. Mike Lewis gets it because he’s lived social marketing for 10 years. Buy this book–you won’t be disappointed.”
Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media
“It’s easy to get lost in the crowded landscape of social media. With so many brands participating on the social web, Standing Out is a priority. Mike gives you the tools you need to rise above the noise and develop a Stand Out social marketing strategy.”
Larry Weber, Chairman, W2Group, Bestselling author of Marketing to the Social Web
“Stand Out Social Marketing succeeds in focusing on the strategies and tactics to help brands differentiate and rise above the noise on the social web. Lewis’ unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company.”
Jeremiah Owyang, Partner, Altimeter Group
“If you are looking for a book of theories, this book is NOT for you. Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies.”
Brian Solis, Principal, Altimeter Group, Best Selling Author of The End of Business as Usual and Engage!
About Mike (The Short Version):
Mike Lewis is an International speaker, author of “Stand Out Social Marketing“, active blogger and twitter personality. He is a CMO and Entrepreneur that serves on the Board of Directors at multiple software start-ups. Mike has worked with companies like Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, and many others, realize the benefits of social media marketing and how to align social technology with practical business benefits. In 2012/2013 I was named one of the Top 40 Digital Strategists by Online Marketing Connect, a Top 50 Social Media Blogger by Kred, a Top 1% Influencer by Kred and a Top 1% most viewed profile by LinkedIn.
The Long Version:
I’ve been a marketing executive for 20 years working at early-stage technology companies including StreamServe (now OpenText), Salesnet (acquired by RightNow), RightNow Technologies (now Oracle) and Awareness where I helped facilitate their growth into highly successful organizations. Those experiences led to a passion for understanding how social marketing can impact business. I’m a frequent speaker on social marketing at industry events and is an active blogger at Socialnomics.net, SocialMediaToday.com, blog.SocialEpisodes.com, TheCustomerCollective.com, BulldogReporter.com and Business2Community.com. I was served as the President of the Business Marketing Association Boston for and unprecedented 3-year term leading the group to ‘Chapter of the Year Award’ and ‘Outstanding Programming Award’ in 2008. Mike received a BA in Organizational Psychology & Business Communications from Stonehill College and an MBA from Bentley University in 2001.
I was named one of the Top 40 Digital Strategists by Online Marketing Connect, a Top 50 Social Media Blogger by Kred, a Top 1% Influencer by Kred and a Top 1% most viewed profile by LinkedIn.
On a personal note, I’m a Boston native and a loyal fan to all our local sports teams (Sox, Pats, Celtics, and Bruins). I have been a Red Sox season ticket holder since 2002 and have been to some of the most historic games in Boston sports history like the NBA finals in 1984 and 1986, the snow game at Foxboro Stadium, the A-Rod vs. V-Tek game in 2004, and the World Series in 2004, 2007 and 2013.
When I’m not at Fenway or networking at a tweet-up, chances are I am at home spending time with my wife and my son Frankie & daughter Vienna.
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