When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.
Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.
Don’t know how to perform an audit? Don’t worry, I have you covered. Check out our How to Perform a Social Audit infographic below. For more details on performing a social audit, check out my book, Stand Out Social Marketing.