Social Media has grown to become a major channel for B2B marketers. The team at RealBusinessRescue put together a very telling infographic that highlights the trends of B2B social media usage in 2013 while offering advice for B2B use in 2014.
Here are some interesting statistics pulled from the infographic:
- Social Ad spending will grow to become an $11B+ industry by 2017
- Linkedin and Facebook are tied as the most popular B2B social marketing channel at 86.4%
- B2B marketers plan to increase their social marketing budgets in 2014
- 2 of the top 5 goals for B2B social marketers are lead generation and customer acquisition
The entire infographic is below. I’d love to know your thoughts on the infographic. Do any of these stats and figures presented surprise you?
B2B Social Marketing, infographic, social marketing, statistics