The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics. A few of the stats that jumped out to me are:
- Social Commerce will jump from $3B in 2012 to $14B in 2015
- 33% of consumers have acted on a promotion on a brand’s social media page
- 85% of orders from social media sites come from Facebook
While $14B is a lot, social commerce still accounts for only a fraction of total retail sales. A recent eMarketer report estimates that in-store sales reach nearly $4.6 trillion in 2015 and online sales will reach nearly $350 billion. At $14 billion social commerce account for a meager .28% of total sales and 4% of eCommerce sales.
The good news is for social commerce is trends are showing growth. The question remains, will social commerce see higher growth in months and years to come.
infographic, social commerce, Social Marketing Infographic